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50 plus one Ways to Attract, Engage & Retain Top Talent
by Donna de St. Aubin & Brian J. Carlsen
An organization with a superior employment brand is one whose leadership and workforce behaviors match the company brand. Translation: The value proposition for the business is reflected in the actions of the employees at all levels of the organization. Even for organizations that know how to attract the right talent, the challenge turns to how to engage them in their work and retain them longer than the competition. Every manager knows…engaged and committed employees are proud to work for their employer, are dedicated to the organization and willing to give the extra effort necessary to achieve the goals of the enterprise.
Tips to Attract, Engage & Retain Top Talent provides different approaches to engage your employees. Attract employees by:
- Defining your employment brand by aligning your external and internal brand while building a leadership brand.
Engage employees by:
- Capturing the hearts and imaginations of new talent starting on the very first day of work.
- Following the ABC’s of engagement: act with virtue; be trusting and build trust; and you will create an engaging culture.
Retain employees by:
- Planning for tomorrow’s needs.
- Promote a business climate of respect and inclusion.
- Recognize and appreciate employee’s talents and contributions directly contribute to the health of the business.
Leadership is both art and science. Building your organization into a preferred employer, with an engaged workforce, and a culture that retains the right people doing the right things, requires inspiration and hard work. This book will serve as a blueprint for the creation or re-creation of your desired place to work by attracting, engaging and retaining your company’s top talent.
Quality paperback
$29.95 U.S./CAN
6 x 9 trim 224 pages
ISBN: 978-1-933766-30-0
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